The Case for the One-Page Proposal
I often get asked if our clients really read all of the content in the proposals, and the answer is surprisingly yes. Now I know that not every team member is as thorough as others, but the committee understands that they will be held to providing comments and an opinion, which can't be done without reviewing the documents. Some clients treat them like holy tablets, others like a yearbook with notes and stickers. But what if there wasn't a book to review? Wember tested this approach on a recent project and presented our findings to the attendees of COAA. Before we get to that, here's the back story. Wember represented a client on an ambitious one-of-a-kind office/hangar/restaurant structure. It should be noted that the design was to be heavily influenced by the Concord. This particular business owner wanted a corporate headquarters "as iconic as the Eiffel Tower." No small