The Case for the One-Page Proposal

I often get asked if our clients really read all of the content in the proposals, and the answer is surprisingly yes. Now I know that not every team member is as thorough as others, but the committee understands that they will be held to providing comments and an opinion, which can't be done without reviewing the documents. Some clients treat them like holy tablets, others like a yearbook with notes and stickers. But what if there wasn't a book to review? Wember tested this approach on a recent project and presented our findings to the attendees of COAA. Before we get to that, here's the back story. Wember represented a client on an ambitious one-of-a-kind office/hangar/restaurant structure. It should be noted that the design was to be heavily influenced by the Concord. This particular business owner wanted a corporate headquarters "as iconic as the Eiffel Tower." No small

Feastability

Portmanteaus words are a way to add colorful meaning to a thing or occurrence; some terms have become so commonly used they are part of our vocabulary. From the Chunnel to tween and medivac, these words inform us in a twitter-style efficiency. Entrepreneur Magazine often showcases portmanteaus words and the digital age has created many new ones like: Cellfish – an individual who continues talking on their phone when it is clearly being rude or inconsiderate of other people Internest – the cocoon of blankets and pillows you gather around yourself whilst spending long periods of time on the internet Youniverse – a person who has knowledge only of him or herself Nonversation – a completely worthless conversation; small talk Screenager –the typical adolescent who indulges excessively in screen entertainment Masturdating – going out alone to dinner or a movie Badvertising – poorly crafted marketing Hangry – hungry

Myth #1 Busted – We Have Long-standing Relationships With All Clients

Last year I was honored to be selected to serve on a panel of owner’s representatives at the 2016 AIA Symposium. While the discussions that ensued were informative and thought provoking, it was the dialogue that occurred off stage that stuck with me most. I was repeatedly approached by inquiring architects who wanted to know “Why don’t Owner’s Representatives issue better RFPs and guide their clients through a more refined selection process?” While I am not the owner’s representative industry spokesman, I defended myself (and our colleagues) by explaining that owner’s representatives are not always the culprit of these poorly crafted RFPs. Upon returning from the conference, I was curious, what percentage of RFPs do we help owners generate? While it is true that owner’s representatives sometimes have a long-standing relationship with certain clients, we aren’t always involved in the procurement of architects, or even general contractors for

Go to Top