It makes it so much more interesting for the listener. Steve Martin – Planes, Trains, and Automobiles

We have ended many interviews with this classic movie line rattling around in our heads. The interesting thing is that the selection committee usually knows you are headed in that direction from the first slide. How do you prevent the long painful journey? Have a point? No. Have three, good things come in threes.

What are we getting at? Talking points. We have found in our experience (remember that we to interview for our projects too) that we can address nearly any situation if the team knows what to rally around. Talking points provide a roadmap for your team they make your message consistent and drive home the reason you should be selected. Your talking points should be integral to your presentation regardless of format. Photos of projects, words, and deliverables should all rally around them.

So what should be your talking points? Here are a few ideas:

  • Ability to communicate
  • Established for 15 years
  • Comprehensive team with relevant experience
  • Full service

Good talking points are always better if they are a differentiator: otherwise there is no point.